Rhode Island Branding
A visual identity system developed to reimagine Rhode Island through a contemporary typographic approach inspired by the state’s coastal heritage, maritime symbolism, and historic character. The project focused on transforming the “RI” abbreviation into a recognizable lettermark while creating a cohesive identity that feels both approachable and refined.
Logo Development
This identity explored multiple serif and sans-serif lettermark directions to transform Rhode Island’s “RI” abbreviation into a recognizable typographic system. Maritime-inspired elements, including the star, anchor, and sailboat, were tested throughout the process to reflect the state’s coastal identity.
Final Development
The final direction incorporates a star inspired by the Rhode Island state flag, while Baskerville and Bodoni typography help balance historic character with a calm and approachable visual identity.
