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Street Cred
Street Cred is a twenty-card compliment deck inspired by 90s hip-hop culture, graffiti art, and expressive street typography. Influenced by Sappi’s “You’re the Real McCoy” campaign, the project reimagines compliment cards through bold color palettes, layered textures, and graffiti-inspired lettering to create a nostalgic yet playful visual system.
Development
During the design process, I explored different graffiti styles, hand-drawn sketches, and vector-based compositions to create a cohesive set of cards that balanced energetic visuals with positive interaction and storytelling.
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